I grew up in a small gold-mining town in Australia and now I live and work in New York City. After 10 years of experience working as an Art Director, and now Creative Director at leading advertising agencies, there are only a few things I know for certain: if it isn’t real, it's fake; if it isn't the truth, it's a lie. I believe we all have a responsibility to use this platform correctly, whether we're selling soft drinks or crafting the personal memories of others. Everything else is yet to be determined.