A donation mechanic as simple as adding a side of fries. 
Turning the luxury of ordering Deliveroo into a crowdsourced act of charity.

Every year Australians spend over 2.6 billion dollars on home food delivery. At the same time, over 116,000 people are homeless and lack stable access to food. But 95% of them do have access to phones, which means while they might not have a home, with GPS we can know where they live.

When users opened the Deliveroo app, a new menu item appeared amongst the regular food items. The ‘Donation Tile’ could be added to a food order as easily as adding a drink. The collected funds were then distributed via homelessness charity ‘Lighthouse Foundation’ - given to homeless people to use as a voucher code within the app. Their orders delivered director to their GPS location. No home address required.

HIGHLIGHTS

4 x One Show Finalist | 2 x AWARD Finalist | Adfest Finalist | THE WORK Mobile Winner | MADC Gold