We conducted a world-first comparison, on the same face. Laser on one side and L’Oréal on the other. The results were visible on our volunteer’s face and in record sales for L’Oréal Revitalift.

L’Oréal Revitalift is Australia’s leading anti-aging product range; however we discovered that Australia overtook America for per capita spending on cosmetic procedures. The truth is that our biggest competitor isn’t in the beauty category. To launch L’Oréal Revitalift Laser X3 we had to prove we could deliver the results our audience wanted without the pain and expense. 

HIGHLIGHTS

44% Increase In Sales | 33% Increase In Market Share | 1 x Silver Effie | 1 x Adfest Bronze Direct LOTUS | 1 x Adfest Finalist | 1 x Finalist Tangrams | 1 x WARC Bronze Pharma