Working with the George Floyd Foundation Love Has No Labels harnessed the power of storytelling with PSA to inspire action amongst America’s ‘Movable Middle’. 

Love Lives On, was led by a short film, The Gentle Giant which portrayed the untold relationship between Bridgett and George Floyd, brother and sister, that was revealed in the film by Bridgett herself. The film was hosted and promoted by Hulu to its 45.6 million subscribers. 

HIGHLIGHTS

Campaign Film Steaming on Hulu | 2x Bronze Cannes Lions | 4x Cannes Lions Shortlists | Anthem Awards Gold | One Show Bronze | Webby Awards Winner in Branded Entertainment, Diversity, Equity & Inclusion | Clios 1x Silver, 1x Bronze | One Screen Awards, 3x Shortlist, won for Casting | LIA 4x Bronze | Anthem Awards Gold | Fast Company Innovation by Design Awards, Marketing, Finalist | Ad Age Creativity Pick of The Day