Making sure the NBA Playoffs returned with purpose by looking back. 

A script was inspired by real quotes from some of the games great players and coaches, including Kobe Bryant, Phil Jackson, LeBron James, Michael Jordan and more. The 2020 NBA Playoffs were unlike any other. Amidst a global pandemic and a global social justice movement, players were returning to the game as athletes and as activists. Representing this duality for players and fans was what Rise Together tapped into. The platform also launched Champion Black Businesses, which involved making ads for Black owned businesses that aired during the final game of the finals - the most expensive media spot ESPN has on offer. 

HIGHLIGHTS

Launch of Champion Black Businesses | Featured throughout the 2020 NBA Playoffs |